One Gorman, three guests, no fireworks

A Campaign that I led the creative on, directed and edited for Dave

The brief I was given for this project was “Dave Gorman isn’t alone in finding the modern world baffling”

This new series saw Dave G bring some comedy guests into his world to analyse and play games based on the obscurities of the modern world.

We decided the best way to make a campaign would be to have Mr. Gorman question every element of it. An originated promo that questions originated promos. An eye catching digital OOH ad with fireworks that questions the fireworks, we even created smart radio ads and in a world media first put Dave Gorman’s voice inside people’s Alexa’s to read you his picks from the TV guide… And question what on earth he’s doing in an Alexa.