Original comedy, done differently

Over the course of a few months, I directed these interview shoots with 11 of the UK’s best known comedians/comedy actors where we had a nice fun chat about the shows they make on Dave.

I knew after about 2 interviews that the spot would have a ‘laughter section’ where we name check each programme title in the spot, and that I would need to provoke laughter out of each of them during the remaining interviews, which meant keeping my ears peeled for when I could sneak something funny in to catch them off guard. Which was easier with some of the talent than others.

The end result was a fun brand piece where our talent talked about their shows on Dave in the way that Dave would talk about the shows on Dave, a way that isn’t trying to sell the shows to you, but more playful, relaxed and not try hard. And all while allowing me to have chats with some real UK comedy heavyweights, which was an absolute privilege.