Answering the questions nobody’s ever asked.

This is a campaign that I directed, edited and led the creative on for Dave.

We decided to launch the brand new series Hypothetical by getting Josh and James to put the Hypothetical questions that feature on the show to the real world audience.

Wherever possible, Josh would directly ask the viewer a question and James would detail the rules.

This included taking over the gigantic screens at Waterloo station and using a hashtag to have people’s tweets in response appear on the screen at Waterloo station.