Dave’s big brand campaign for 2021.

I led this creative route all the way from conception and pitching through execution and delivery.

The goal was to show people’s changing perceptions of Dave, from “Top Gear repeats channel” to home of original comedy, but to do that in Dave’s tone of voice.

This creative sat across the brand for 10 months and features on each of the individual series launches for the shows Unforgivable, Hypothetical and Meet the Richardsons. This creative idea was then evolved for Q2 on Dave with new series launches Sliced and Big Zuu’s Big Eats sitting underneath that campaign.

The idea also spawned an Out of Home campaign in Q2, which was led by Paul Philpott.

Awards

Promax UK 2021 - Best on air campaign | Bronze

Promax UK 2021 - Best Press/OOH | Bronze